ASSOCIATE MARKETING MANAGER
Company: Careerbuilder
Location: Plymouth
Posted on: October 20, 2024
Job Description:
As a member of the Brand Marketing Team, the Associate Marketing
Manager is responsible for the execution of business strategies for
assigned core product lines. The Associate Marketing Manager will
work with the Brand Marketing Team to build the brand and to
achieve annual operating plan profit and volume.Your Story.As a
member of the Brand Marketing Team, the Associate Marketing Manager
is responsible for the execution of business strategies for
assigned core product lines. - The Associate Marketing Manager will
work with the Brand Marketing Team to build the brand and to
achieve annual operating plan profit and volume.Your Passion. -Our
Culture.At Sargento, you work for a company you believe in, with a
family of people who believe in you. - Our culture stems from a
simple premise: Hire good people and treat them like family. - At
Sargento, you can make decisions based on how they affect people as
well as the long-term health of our company. - You will be
encouraged to make a meaningful difference in the community, in the
company and in your career. - With diverse experiences and tools to
learn and develop, you can transform your aspirations into reality.
- If you're ready for the right place to belong and grow your
career, you can find it here.Benefits that set us apart.
- Comprehensive medical -including Fertility, Adoption benefits,
Dental, and Vision Insurance
- Flexible Work Week
- Hybrid work schedule - Onsite Tuesday - Thursday with the
option to work remotely Monday and Friday
- Compressed work week - Option of - day Friday
- Onsite Health & Wellness Center
- Employer 401K contribution in the top 1% of the nation
- Relocation Assistance
- Tuition Assistance
- Access to Employee StoreWhat You Do. Strategy and Financial
Planning:
- Assist with the development and execution of annual product
line strategies and plans.
- Understand financial reporting, product line P&L and key
financial measures to improve product line profitability.
- Manages product line budget with high degree of accuracy.
- Understands and contributes to the monthly Demand Planning
process.Business Analysis and Synthesis:
- Analyze data and market trends to provide insights and concise
recommendations to leadership through formal and informal
updates.
- Provide ad hoc and regular reporting to help inform the
organization of product line performance and challenges.Target
Consumer and Brand Positioning:
- Understand target consumer and product line benefit ladder to
ensure marketing plans and messaging is relevant.
- Track consumer panel metrics and consumer trends and uses
insights to influence decision making.Manage the Creative Process:
- Assist Marketing Manager and agency partners with the
development and of all national marketing programs (TV, Print,
Digital, Consumer Promotions, PR).
- Work with Creative Service team to optimize and create new
packaging graphics to deliver on brand positioning.Communication
Channels- Media, Digital and Social:
- Stay on top of emerging trends. - Understands how the
marketplace evolution in Digital, Social and Omni Channel channels
impacts communication strategy and planning.
- Leverage the BDA in order to perform an ROI analysis.
- Proactively manage product line marketing budget and recommend
resource allocation, when necessary.Additional Responsibilities:
- Lead key Cross Functional projects with the assistance of
project management to achieve business unit strategies and
objectives
- Assist cross functional partners with the development of
project business cases
- Monitor quality complaints from consumer services and customers
and work with R&D and manufacturing on corrective action. -Your
Education and Experience.
- Bachelor's degree from four-year college or university
- Master's degree is preferred
- 1-3 years experience
- CPG experience is a plus
- Nielsen & IRI experience is preferred -Our Story.With over
2,400+ employees and net sales of nearly $1.8 billion, Sargento is
a family-owned company that has been a leader in cheese for more
than 70 years. -We created the world's first, successful
pre-packaged sliced and shredded natural cheeses. - Sargento is
based in Plymouth, Wisconsin, where we manufacture and market
shredded, sliced and snack natural cheese products, as well as
ingredients and sauces. -Sargento is known for the exceptional
quality of our products and for product design, packaging and
merchandising innovations that have transformed our industry.To
learn more about our culture and values, please visit our website
at -.Equal Opportunity Employer/Protected Veterans/Individuals with
Disabilities
Keywords: Careerbuilder, Fond du Lac , ASSOCIATE MARKETING MANAGER, Executive , Plymouth, Wisconsin
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