Digital Marketing Specialist - Remote Optional

Company: Delta Defense
Location: West Bend
Posted on: November 2, 2024

Job Description:

Job Category: Marketing

Requisition Number: DIGIT001715

West Bend, WI 53095, USA


Job DetailsDescription Are you the kind of person that likes to "get shit done"? At Delta Defense, that tenet is part of our culture. With our dynamic and fast paced growth, we need the right support to ensure we're executing our digital marketing efforts effectively across all channelsWhy YOU should Work at Delta Defense!

• 23 Days of Personal Time Off, 8 Company Holidays, plus paid day of Volunteer Service annually
• Personal Protection, Fitness, and Home Office Reimbursement Program ($500 Annually)
• Robust Insurance Coverage Options: Medical, Dental, Vision, HSA, FSA, Life, STD, LTD
• Complimentary USCCA Elite Membership & Store Discounts
• Nationally recognized in 2023 and 2024 as a Newsweek Top 100 America's Most Loved Workplace
• Top Workplaces USA award in 2022!
• Named on Inc. 5000 "Fastest Growing Private Companies" list 12 years in a row!
• Milwaukee Journal Sentinel "Top Workplace" award 7 years in a row!
• Milwaukee Business Journal "Best Place to Work" award 6 years in a row!
• We are a fun, fast-paced, and rewarding place to work and grow!Position Summary:As a Digital Marketing Specialist, you'll execute the USCCA's member conversion and retention strategy. This role allows you to strengthen your digital marketing skills while making an immediate impact on company revenue. Your strong attention to detail and desire for a high-energy high-impact environment puts you in a great place to be considered for this role. Your responsibilities include contributing to strategy meetings, building email and SMS campaigns using our marketing automation platform (Braze), ensuring content quality and functionality, managing projects, and conducting light data analysis. Looking to thrive in a fast-paced environment where you can deliver quality results on deadline? This may be the perfect opportunity for you to shine. We seek someone who is versed in marketing automation platform capabilities, has an understanding of digital acquisition and retention strategies, and an innate desire to provide strategic guidance/feedback on daily marketing executions and automated journeys. Grow your career in digital marketing while helping us grow our organization in support of USCCA membership.Essential Duties and Responsibilities:
  • Execute on USCCA membership conversion and retention strategy:
    • Manage email and SMS/MMS campaigns from asset release to deployment.
    • Build, schedule and facilitate quality assurance testing via Braze.
    • Focus on subscriber segmentation, execute testing, ensure campaigns are rendering properly, and schedule the deployment of campaigns.
    • Collaborate across teams to execute congruent and relevant experiences that contribute to the digital acquisition and retention strategy.
    • Coordinate and Collaborate to Drive Results:
      • Maintain and audit our prospect, lead and member marketing canvases (journeys).
      • Attend monthly promotions meetings to help coordinate inventory and manage workflow.
      • Facilitate Effective Communication:
        • Develop and maintain fluid communications between the strategy, creative and marketing technology teams.
        • Update and optimize production SOPs for omni-channel campaigns using project management platform (primarily via ClickUp).
        • Continuous Improvement:
          • Continuously monitor B2C digital marketing trends and target market behavior, proactively introducing innovative ideas to enhance our strategies.Required Education/Experience/Skills:
            • Education:
              • High school diploma or GED is required.
              • Bachelor's degree in Marketing, Business, Communications or a related field preferred.
              • Experience:
                • You have 2+ years of experience with marketing automation.
                • Braze and Clickup experience is a plus.
                • Previous experience in a B2C membership organization preferred.
                • Quality Focused:
                  • Strong organizational skills and attention to detail.
                  • Commitment to delivering high-quality results in all tasks and projects.
                  • Communication and Collaboration:
                    • Outstanding communication skills, both written and oral.
                    • Strong social confidence. Possesses a knack for building strong interpersonal connections and the ability to work well with both creative and technical teams.
                    • Developed creative thinking and problem-solving skills with the flexibility to frequently shift directions.
                    • Capable of working independently and as part of a team to meet deadlines effectively.
                    • Growth Mindset:
                      • Invested in continual learning, contributing to personal and professional growth.
                      • Demonstrates the Core Values of Delta Defense, LLC.Anticipated application close date: November 29, 2024Annual salary range $60,000 - $70,000 commensurate with experience. Role is also eligible for company bonus.Benefits information can be reviewed at: https://www.deltadefense.com/careers If you are a Colorado resident, please email us at recruiting@uscca.com to receive complete benefits information. Please include the job title in the subject line of the email. Are you seeking a career with dynamic growth opportunities?
                        • Do you have a strong belief in the 2nd Amendment?
                        • Do you support the natural-born right to armed self-defense?
                        • Do you believe in the mission of the U.S. Concealed Carry Association (USCCA)?Delta Defense, LLC is the private company that provides Marketing, Operations and Customer Service for the USCCA. The USCCA helps responsible Americans avoid danger, save lives, and keep their families safe. Learn more about the USCCA at https://www.usconcealedcarry.com/PM19LI#-Remote
                          
                          October 30, 2024
                          
                          
                          
                          
                          
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Keywords: Delta Defense, Fond du Lac , Digital Marketing Specialist - Remote Optional, Advertising , West Bend, Wisconsin